The inspiration for "The Day Hakuba" comes from the Northern Alps of Hakuba Village. It is a local snowboarding brand founded by Mr. Sato, a resident of Hakuba Village. The entire design style is tailored to the various ski resorts in Hakuba, allowing riders to fully experience the charm of the village's ski slopes.

​​Our store offers rental services for trying out our brand's snowboards, as well as sales. Feel free to contact us for more information.